CPC Class H04N

This disclosure describes a system and method for utilizing an automated aerial vehicle for determining the content of items included in bins within a materials handling facility. In some implementations, the automated aerial vehicle may fly along a flight path past one or more bins and capture images of those bins. The images may be processed to determine the content of the bins, and other images of areas outside of the bins may also be processed (e.g., for detecting items on floors, security issues, etc.). The flight path for the automated aerial vehicle may be determined and/or modified based on various parameters (e.g., to most efficiently capture the images of the bins, to temporarily avoid areas with obstacles, etc.).

Methods and apparatus for selecting and delivering advertising or promotional content based on, e.g., the attributes of a desired demographic. In one embodiment, the invention enhances advertising or promotional penetration into a particular demographic of a network subscriber pool by correlating the advertising/promotion (and even the contextual program content) with specific users or groups of users within the pool. This approach decouples the advertising or promotion from any given program or lineup, and gives the network operator flexibility in deciding where, when, and how often to insert advertisements or promotions in order to achieve the desired result. Dynamic network architectures such as broadcast switched architectures can also be leveraged to further enhance flexibility and targeting precision. In effect, the network advertising or promotion model is made results-driven (versus program-centric). Subscriber privacy is also optionally maintained, thus ensuring that stored data is not traceable to a specific user.